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In 2012 we published Continuity Insightsfirst report into the use of social media as a crisis communications tool. The report uncovered mixed feelings toward the use of social media as a crisis communications tool: On one hand, respondents generally felt that social media was not an effective way to communicate with stakeholders during a crisis; on the other hand, over half intended to gather information from social media during a crisis.

We issued an updated report in 2013, which dug a little deeper in an effort to learn more about the industry’s social media goals and strategies, how respondents viewed the risks associated with social media, and whether sentiment towards social media’s effectiveness had changed. We identified several industry trends, namely the shift away from organizations using public social media channels (Facebook, Twitter and YouTube) to communicate with employees. Yet, social media gained ground in many other areas.

We are now putting together our third-annual Crisis Communications survey,Crisis Communications 2014: Social Media & Notification Systems, and we want to incorporate your feedback.

Please help us develop the 2014 report by completing the survey at

*Respondents who complete the survey will go into the running for an iPad Mini, to be drawn March 2014.