BEGIN:VCALENDAR
PRODID:-//ddaysoftware.com//NONSGML DDay.iCal 1.0//EN
BEGIN:VEVENT
CATEGORIES:Conference
CREATED:20120204T171225
DESCRIPTION:Full details and schedule for the 2012 Continuity Insights Mana
 gement Conference are now available at www.continuityinsights.com/scottsda
 le!\n
DTEND;VALUE=DATE:20120418
DTSTAMP:20120204T171225
DTSTART;VALUE=DATE:20120416
LOCATION:Talking Stick Resort\, Scottsdale AZ
SEQUENCE:0
SUMMARY:2012 Continuity Insights Management Conference
UID:6e6e764f-b724-4116-ad9f-e3bdb14cdb8b
URL:http://www.continuityinsights.com/events/details/6e6e764f-b724-4116-ad9
 f-e3bdb14cdb8b
END:VEVENT
BEGIN:VEVENT
CATEGORIES:Webinar
CREATED:20120204T171225
DESCRIPTION:Before the rise of social media\, notification systems were one
  of the only ways to rapidly disseminate information during a crisis. Toda
 y\, social media is a vital part of any organization's crisis communicatio
 n toolkit.\n\nContinuity Insights recently conducted a survey of over 250 
 organizations to determine how social media and notification systems are i
 ncorporated into crisis communication plans\, and the perceived effectiven
 ess of each platform. The results are compelling\, clearly showing a lack 
 of confidence in social media’s reach during a crisis.\n\nHowever\, the us
 e of social media as a “crowdsourcing” tool -- turning the public into sou
 rces of information -- is catching on. This idea goes against the traditio
 nal top-down approach to disaster response and crisis communications\, but
  the results show many plan to use social media in exactly this way.\n\nMo
 derating the webinar will be Luke Simpson\, Editor of Continuity Insights\
 , who will kick things off by revealing the key findings from the survey. 
 John Orlando\, who regularly speaks and writes on the topic of social medi
 a in disaster response\, will discuss the growing use of crowdsourcing and
  the benefits of using social media to both broadcast and gather informati
 on. Jane Jordan-Meier\, Author of The Four Stages of Highly Effective Cris
 is Management will present an overview of the social media monitoring tool
 s available track a brand or event.
DTEND:20120307T150000
DTSTAMP:20120204T171225
DTSTART:20120307T140000
SEQUENCE:0
SUMMARY:Crisis Communications 2012: Social Media & Notification Systems
UID:7bcb82eb-506e-40a2-a2ba-8422c5c8c690
URL:http://www.continuityinsights.com/events/details/7bcb82eb-506e-40a2-a2b
 a-8422c5c8c690
END:VEVENT
END:VCALENDAR