ICOR and C4CS® are proud to announce the world's first and only elearning course designed to help professionals better understand and use social media during good times and during times of crisis. Based on University Elearning Programs, Harnessing the Power of Social Media in Crisis Management is an interactive "live" elearning opportunity.
How does it work?
This interactive elearning course runs over a two week timeframe - Monday, July 16 - Friday, July 27, 2012. There is extended time to complete the final paper after July 27, 2012.
Access course materials at times convenient to you and complete the following activities each week:
- Virtual Instruction: View and listen to C4CS Professionals teach for approximately 1 hour each week.
- "Live" Discussions with Students World-Wide: Participate in a virtual classroom discussion and answer 2-3 discussion questions each week.
- Learn from Experts: There will be reading material assigned each week to supplement the instruction. Learn from industry experts and the latest research.
- Provide Social Media Strategies to the Leadership of your Organization: As part of the course you will be required to write an essay that demonstrates your ability to write a social media policy or to evaluate the appropriate social media toolkit for your organization. The work completed in this course can be immediately applied to improve the crisis communications plan for your organization.
Harnessing the Power of Social Media in Crisis Management is an introductory course designed to help professionals better understand and learn to use social media effectively. While the importance of traditional mass media in crisis management and crisis communication is gradually declining, the impact of social media is rapidly increasing.
No organization can therefore afford to ignore how social media influence public perception and stakeholder action in times of crisis. Integrating social media into crisis management and crisis communication is a must because it significantly improves an organization's crisis readiness and paves the way for a successful recovery.
This course was developed for managers from all hierarchical levels and a variety of functional areas including business continuity planning, crisis management, emergency management, risk management, corporate communications, public affairs, public relations, and strategic planning.
Credentialing and Accreditation
Successful completion of the CMC 3030: Harnessing the Power of Social Media in Crisis Management course requirements and passing the essay exam with an 80% or higher earns students a Certificate in Social Media Crisis Management Planning accredited by ICOR.
Course Fee Information:
Members of ICOR: $1,057.50
July 16-27, 2012
November 5-16, 2012
Online Registration: http://theicor.org/courselisting.html#cmc - CMC 3030
Questions? Contact Lynnda@theicor.org or call toll free (North America) 1.866.765.8321 or +1.630.705/0910 (outside North America)