Earlier this year we published Continuity Insights’ first report into the use of social media as a crisis communications tool. The report uncovered mixed feelings toward the use of social media as a crisis communications tool: On one hand, respondents generally felt that social media was not an effective way to communicate with stakeholders during a crisis; on the other hand, over half intended to gather information from social media during a crisis.
The 2012 report also included a profile of respondents’ emergency notification systems and mobile technologies, giving a more complete picture of crisis communications strategies.
In 2013 we will dig a little deeper in an effort to learn more about the industry’s social media goals and strategies, how respondents view the risks associated with social media, and whether sentiment towards social media’s effectiveness has changed. Notification system features and mobile technologies remain secondary focal areas.
Please help us develop this report by completing the survey at https://www.research.net/s/CrisisCommunications2013. Respondents who complete the survey will go into the running for an iPad Mini, to be drawn March 2013.