Before the rise of social media, notification systems were one of the only ways to rapidly disseminate information during a crisis. Today, social media is a vital part of any organization's crisis communication toolkit.

Continuity Insights recently conducted a survey of over 250 organizations to determine how social media and notification systems are incorporated into crisis communication plans, and the perceived effectiveness of each platform. The results are compelling, clearly showing a lack of confidence in social media’s reach during a crisis.

However, the use of social media as a “crowdsourcing” tool -- turning the public into sources of information -- is catching on. This idea goes against the traditional top-down approach to disaster response and crisis communications, but the results show many plan to use social media in exactly this way.

Moderating the webinar will be Luke Simpson, Editor of Continuity Insights, who will kick things off by revealing the key findings from the survey. John Orlando, who regularly speaks and writes on the topic of social media in disaster response, will discuss the growing use of crowdsourcing and the benefits of using social media to both broadcast and gather information. Jane Jordan-Meier, Author of The Four Stages of Highly Effective Crisis Management will present an overview of the social media monitoring tools available track a brand or event.

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