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How To Sell Your Backup Strategy To Executives

Wed, 10/31/2012 - 10:26am

Unitrends logoNovember 15, 2012 at 1:00 p.m. EDT

CFOs are primarily responsible for managing financial risks, so it should be easy to sell effective backup strategies to them and other executives. While some executives grasp the link between data protection and the limitation of financial risk to the company, others see data protection as an unnecessary expense.

That said, executives speak the underlying language of business continuity and disaster recovery: the active management of risk. In order to make the case for modern backup and disaster recovery to an executive, it’s important that you describe the benefits of effective backup strategies in a language that makes sense not only in financial terms, but also in terms of value and benefit to the organization.

Join Dr. Mark Campbell, Chief Strategy/Technology Officer at Unitrends, as he discusses today’s backup strategies and how to make the critical connection between backup, continuity, financial benefits and business resilience.

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